ELLE Spain launched an initiative called ELLE Works! A new project dedicated to working matters. A new supplement with practical and useful information to find a job or change it despite the crisis.
As you probably know, Spain has a very high unemployment rate, affecting 25% of the active population and this problem worries a lot our readers who are concerned about the lack of jobs, how and where to get a work, how to start a new business… Working matters really matter.
That’s why we, ELLE Spain, launched a work-oriented supplement, inside the magazine, together with two initiatives: The ELLE Talent Project and The ELLE Talks. We wanted to launch a positive and motivating message and give useful solutions: how to dress to impress during an interview, how to prepare a video CV, how to network, how to make the most of social media, how to face an interview and succeed! … Everything, with an ELLE twist!
“There are job vacancies here!” was the title of the main story. We turned into head-hunters and gathered more than 2.500 jobs from big national and international brands, adding all the details and requirements to apply for those jobs. We counted with challenging and outstanding brands such as L’Oréal, Coca Cola, Inditex, Mango, Loewe, Google, Yahoo, Sheraton, Reebok, Starwood, vente-privées.
Another section of the supplement focused on the digital universe, a world that is getting more and more vital in job searching: the new mantra is “be social!”
We interviewed highly qualified experts in order to mentor our readers of how to be successful, think out of the box and be happy at work. Our motto is : “hire an attitude, train the aptitude”. You can skill people up, you can train people, but you can’t change their character. And across the board, the great majority of companies share this new vision and they look for people who are awake and add value.
The ELLE Talent Project
Unemployment is even worse when looking at young people: in Spain, one out of two is not working. So, we decided to send a positive message and give the opportunity to our youngest readers to make their dreams come true and launched a competition rewarding talent, The ELLE Talent Project. People registered on our website and sent a viable project concerning fashion, beauty or design. The winner receives 25,000 euros to start the project and an MBA, valued at 30, 000 euros, at the IE Business School : the top three business school in the world, according to The Financial Times. In this way, we gave the winner both financial and educational support.
ELLE turns into a creative lab and created the ELLE Talks: a modern cycle of micro conferences of ten minutes each. It’s a new think tank: ten minutes of magic to spread empowering ideas trying to change the world or at least make us happier.
We give power to words and listen to the most brilliant people and again, send an inspiring and positive message to the society: think out of the box, without any fear and wide your mind. The goal is to build a great community of expertises, exchange ideas and bring together the most valuable minds from multiple fields : fashion, art, education, technology, science, literature…
We already organized 3 editions:
– The first one was dedicated to the Working universe, spreading important values such as talent, passion, determination, creativity, innovation, failure, motivation, bravery…
– The second one to Luxury: adding something new to shining luxe. We targeted at defining the new luxury: time, experience, craftsmanship, authenticity, made to measure…
– And the third one to the Gourmet world, in this moment of foodie fever.
The audience? A lot of celebrities, readers, PR managers and advertisers. And more Talks are coming, with new focuses : Fitness, Fashion, Street-style, Social networks… stay tuned!