ELLE INTERNATIONAL LAUNCHES THE 2nd EDITION OF ITS WORLDWIDE SURVEY ON WOMEN AND THEIR HAPPINESS: THE HAPPINESS INDEX
The International Department of ELLE, the world number one upscale women media brand, has mobilised all of ELLE’s 46 international editions around a common worldwide project: “The Happiness Index”, an exceptional and global survey carried out online and on social networks of each of the international ELLE editions, in partnership with the IFOP institute.
For this outstanding initiative, ELLE gave the floor to women through a questionnaire on various aspects of their everyday life: the level and source of their happiness, the challenges and pressures they face, age, appearance, confidence in the future, discrimination or women’s status in society. When first launched in 2014, “The Happiness Index” had collected nearly 24,000 answers. The 2016 edition gathered more than 30 000, raising the survey to the rank of a true “barometer of women’s happiness around the world“. A world first!
All the results of this exceptional global study, conceptualised and coordinated by the team of the ELLE International Department in Paris, as well as the detailed analysis per country, were provided to each ELLE edition at the end of January. Each country may publish the survey in its print edition and online from mid-February. This project, adapted on different platforms and spread out throughout the world, will give rise to numerous editorial contents, specific to each edition.
Like all the initiatives developed by ELLE International, this ambitious project was made possible thanks to the unique and strong ties that unite the 46 editions of ELLE around the world.